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May 05, 2024
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MKT 228 - Promotion 3 cr.
Presents an overview of promotion activities including advertising, visual merchandising, publicity and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes budgets, selecting media and analyzing the effectiveness of the campaign.
Lecture Hours: 3 Total Contact Hours: 3
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