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    Jan 28, 2025  
2022-23 Academic Catalog 
    
2022-23 Academic Catalog [ARCHIVED CATALOG]

MKT 229 - Marketing Research


3 cr.

Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions.

Lecture Hours: 3
Total Contact Hours: 3