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Jan 15, 2025   2022-23 Academic Catalog  Select a Catalog 2024-25 Academic Catalog 2024-25 Student Handbook 2023-24 Academic Catalog [ARCHIVED CATALOG] 2023-24 Student Handbook [ARCHIVED CATALOG] Archived 2022-23 Catalog - Edited January 2023 [ARCHIVED CATALOG] 2022-23 Academic Catalog [ARCHIVED CATALOG] 2022-23 Student Handbook [ARCHIVED CATALOG] 2021-22 Academic Catalog [ARCHIVED CATALOG] 2021-22 Student Handbook [ARCHIVED CATALOG] 2020-21 Academic Catalog [ARCHIVED CATALOG] 2020-21 Student Handbook [ARCHIVED CATALOG] 2019-2020 Catalog [ARCHIVED CATALOG] 2019-2020 Student Handbook [ARCHIVED CATALOG]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Catalog Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home   Letter from the President   Academic Calendar   General Information   Admissions & Financial Aid   Educational Services   Educational Information   Veteran/Military Student Policies   Programs by Degree   Programs by Career Pathway   Course Descriptions   Organization of the College   Board Memberships   Emeriti HELP 2022-23 Academic Catalog [ARCHIVED CATALOG] Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) MKT 271 - Consumer Behavior 3 cr. Examines the various influences affecting consumer buying behavior before, during and after product purchase. Describes personal, societal, cultural, environmental, group and economic determinants on consumer buying. Lecture Hours: 3 Total Contact Hours: 3  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window)