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    May 09, 2024  
2021-22 Academic Catalog 
    
2021-22 Academic Catalog [ARCHIVED CATALOG]

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MKT 282 - Principles of E-Commerce


3 cr.

Studies online business strategies and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Lecture 3 hours per week.



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