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Apr 08, 2026   2026-27 Academic Catalog  Select a Catalog 2026-27 Academic Catalog 2026-27 Student Handbook 2025-26 Academic Catalog - Edited January 2026 [ARCHIVED CATALOG] 2025-2026 Student Handbook [ARCHIVED CATALOG] 2025-26 Academic Catalog [ARCHIVED CATALOG] 2024-25 Academic Catalog [ARCHIVED CATALOG] 2024-25 Student Handbook [ARCHIVED CATALOG] 2023-24 Academic Catalog [ARCHIVED CATALOG] 2023-24 Student Handbook [ARCHIVED CATALOG] Archived 2022-23 Catalog - Edited January 2023 [ARCHIVED CATALOG] 2022-23 Academic Catalog [ARCHIVED CATALOG] 2022-23 Student Handbook [ARCHIVED CATALOG] 2021-22 Academic Catalog [ARCHIVED CATALOG] 2021-22 Student Handbook [ARCHIVED CATALOG] 2020-21 Academic Catalog [ARCHIVED CATALOG] 2020-21 Student Handbook [ARCHIVED CATALOG] 2019-2020 Catalog [ARCHIVED CATALOG] 2019-2020 Student Handbook [ARCHIVED CATALOG]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Catalog Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home   Message from the President   Academic Calendar   General Information   Admissions & Financial Aid   Educational Services   Educational Information   Veteran/Military Student Policies   Programs by Degree   Programs by Career Pathway   Course Descriptions   Organization of the College   Board Memberships   Emeriti   Credit for Prior Learning (CPL) Guide   Student Handbook   Laurel Ridge Video HELP 2026-27 Academic Catalog Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) MKT 271 - Consumer Behavior (Fall Only) 3 cr. Examines the various influences affecting consumer buying behavior before, during and after product purchase. Describes personal, societal, cultural, environmental, group and economic determinants on consumer buying. Lecture Hours: 3 Total Contact Hours: 3  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window)