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    Aug 05, 2026  
2026-27 Academic Catalog 
    
2026-27 Academic Catalog

MKT 110 - Principles of Selling (Spring Only)


3 cr.

Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling.

Lecture Hours: 3
Total Contact Hours: 3