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Nov 23, 2024   2023-24 Academic Catalog  Select a Catalog 2024-25 Academic Catalog 2024-25 Student Handbook 2023-24 Student Handbook [ARCHIVED CATALOG] 2022-23 Academic Catalog [ARCHIVED CATALOG] 2022-23 Student Handbook [ARCHIVED CATALOG] 2021-22 Academic Catalog [ARCHIVED CATALOG] 2021-22 Student Handbook [ARCHIVED CATALOG] 2020-21 Academic Catalog [ARCHIVED CATALOG] 2020-21 Student Handbook [ARCHIVED CATALOG] 2019-2020 Catalog [ARCHIVED CATALOG] 2019-2020 Student Handbook [ARCHIVED CATALOG] Archived 2022-23 Catalog - Edited January 2023 [ARCHIVED CATALOG] 2023-24 Academic Catalog [ARCHIVED CATALOG]      Global Search Catalog Search Choose Search Location Select an option Courses Programs Hierarchy Items Other Content Entire Catalog Search Keyword Field Whole Word/Phrase Advanced Search Catalog Navigation   Catalog Home   Message from the President   Academic Calendar   General Information   Admissions & Financial Aid   Educational Services   Educational Information   Veteran/Military Student Policies   Programs by Degree   Programs by Career Pathway   Course Descriptions   Organization of the College   Board Memberships   Emeriti   Credit for Prior Learning (CPL) Guide   My Portfolio HELP 2023-24 Academic Catalog [ARCHIVED CATALOG] Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Portfolio (opens a new window) MKT 201 - Introduction to Marketing 3 cr. Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan. Lecture Hours: 3 Total Contact Hours: 3  Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to My Portfolio (opens a new window)